Vodafone Business
Built on consumer legacy, Vodafone Business was failing to communicate its leadership in the B2B space. They needed a a clear product strategy and MVP platform to align teams, drive transformation and maintain growth.
Their Story
Vodafone Business is a global leader in digital transformation, offering solutions across mobile, broadband, IoT, cloud, and cybersecurity. Their consumer-focused platform failed to convey their full offering to multiple segments. To better communicate their extensive product suite to SMEs and enterprises, they needed a clear product strategy and vision to align teams and drive transformation.
Discover & Define
Stakeholder workshops, expert analysis, and market research identified 100+ opportunities. A dual approach enabled immediate usability improvements while shaping a long-term strategic vision. Over four sprints, we reimagined the experience for Vodafone’s three customer segments. Our design refined navigation, defined segment-specific landing pages, simplified product categorisation, and streamlined purchase pathways—creating a scalable foundation for growth.
Develop & Deliver
The experience provided each segment with a clear journey from discovery to purchase through a scalable page template framework. Segmented landing pages, product category pages, and single product pages streamlined conversion. Navigation and the homepage encouraged self-identification, guiding users to relevant solutions. A four-week tactical brief became a long-term collaboration, with Vodafone inviting us to expand the multidisciplinary team in 2025.
Discovery and definition playback
Vodafone Business Homepage
Scaleable page template framework
Navigation varients
Segmented landing pages
SME landing page
Product category page
Single product page
User testing playback
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