I love finding out what makes people tick—what makes them spring out of bed or hide under the covers—and then designing the coat they’re proud to wear.
Nicola's Story
I am a London-based designer specialising in user research, brand and product strategy, and design. I design for, work with, and learn from organisations I believe in, alongside founders who have redefined their sectors. I have worked in-house for large organisations, within leading product design agencies, and helped run a boutique brand and product agency that empowered clients to launch brands and businesses products committed to creating fairer, smarter, and kinder ways of doing things. With over 15 years of experience, I have collaborated with and led diverse creative teams, working closely with bold, unconventional business leaders, their organisations, and their customers. I have worked across B2B and B2C, covering industries such as AI, Arts & Culture, Charity and Social Enterprise, Education & Leadership, Energy, Hospitality, Real Estate, Recruitment, Placemaking, Prop-tech, Science and Technology, Telecomminications and Wellness. This breadth of experience enables me to adapt to different contexts, challenges, and audiences, ensuring that every solution—whether visual, verbal, or experiential—is meaningful, bold, and cohesive.
Hybrid role
Full service delivery
I have experience in recruiting and leading teams across an end-to-end project as well as scoping, researching, designing and delivering solutions for a single brief. The requirements, budget, and timeframes will define the shape of my role.
Specialist role
Research, Product and Brand Strategy, and Design
As a freelancer, I can plug into specific disciplines where needed—whether shaping the early stages of research and strategy or focusing on brand development, product UX, and UI design.